Smart route — Cascade messaging
Cascade messaging — work principles
SIGMA messagigng offers a branded system Smart route for SMS cascade forwarding. Optimize messaging cost and expand its reach by using the service. To set up the cascade forwarding service in your personal account or via API you should determine a channel order, enter a text and start messaging. If one channel does not deliver a message to a subscriber, the service sends it to the other. All Smart route channels are official. It guarantees message delivery to subscribers’ phone numbers available on chosen channels.
Example of customized Сascade messaging
Your order code is 678. Expected delivery time is 10-12 a.m.
Your order code is 678. Expected delivery time is 10-12 a.m.

Your order code is 678. Expected delivery time is 10-12 a.m.

Your order code is 678. Expected delivery time is 10-12 a.m.
How does Cascade messaging cut costs?
are much cheaper with length up to 1000 characters. Smart route technology allows to reduce costs by 4-5 times compared to
SMS messaging.
Example
Service messaging starts in the following way: Voice OTP – WhatsApp – Viber – SMS. Messages are sent in a good order.
Firstly, the service sends a mailing text in WhatsApp. If a message status is “Undelivered” / “Unread” or a subscriber does not have an App, the technology activates Viber. In case of a positive result, messaging is stopped. If not, it goes on, down to the last channel SMS.
Voice OTP messaging cost is 10 times lower than SMS mailing, Viber is 5 times cheaper. On average, Cascade messaging allows you to save up to 80%.
